Google Fiber is better internet.

Most people love the internet but not the experience of getting it. Traditional providers have built a reputation for frustration, poor service, and overpromises. Google Fiber asked us to create a brand platform and campaign that positioned them as a true alternative.

We developed a complete rebrand, from in-store design, packaging, and delivery vehicles to a fully integrated advertising campaign across broadcast, radio, social, and digital. Every touchpoint was designed to strip away the complexity and negativity that have long defined the category, delivering instead on the simple promise of fast, reliable, human internet.

The result was a brand expression that felt clear, confident, and refreshing, just like the service itself.