An extremely delicious, highly fun social tonic.

CANN is the first commercial low-dose cannabis drink to come to market. We set out to challenge the stereotype that cannabis products were only for “stoners” in low-energy settings. The result was a bright, lively brand system that positioned Cann as a “social tonic” made for parties and friends. Playful colors, modern linework, and buzzy copy set it apart from crunchy, hypermasculine competitors. Sales skyrocketed, and Cann quickly became a household name, with our work across packaging, digital, and advertising campaigns.