Clear makes getting through security a breeze

CLEAR uses fingerprints and eye scans to help people move faster through airports, stadiums, and more, but many confused it with TSA PreCheck, and biometrics often felt cold or intimidating. We created a campaign that reframed CLEAR as the most human way to get through security, because it literally puts the power back in your hands and eyes. Across OOH, TV, digital, and social, the message was simple: with CLEAR, all you need to get where you are going is you.