Experiential
Charmin: No.2’s Biggest Day
On February 22, 2022, a once in a century date lined up and Charmin celebrated in unforgettable style. On that special Tuesday or 2’sDay we sent a 35 foot inflatable poop emoji floating down the East River in New York City. The stunt, playfully called the Biggest Floater, was a cheeky nod to the rare date and Charmin’s signature sense of humor.
Everything else Charmin.
From OLV, to radio, social, ecomm, in-store, packaging and events, here is a sampling of work for Charmin.
Toilet Tunes
They say you shouldn’t talk about going to the bathroom in public so we decided to sign about it. These potty themed jams have garnered millions of views as TikTok dance changes and are available on Spotify. Here are a couple samplers.
