Sony wanted to capture the immersive experience of their new tablet—not just its features, but the feeling of stepping inside the content itself. To bring that idea to life, we created a series of life-sized dioramas that transformed everyday tablet activities into physical, walk-through worlds.

Each installation recreated what users might see on their screens, from movies and games to travel and entertainment, but scaled up and built out in the real world. The result was an interactive, visually striking campaign that translated Sony’s technology into something tangible and unforgettable, showing how the device could transport its users beyond the screen.