For 219 years, the Cuervo family has been crafting 100% Agave Tradicional, building a legacy rooted in tradition, expertise, and meticulous attention to detail. To celebrate this heritage, we created “History in a Bottle,” a campaign designed to highlight the craftsmanship behind every drop.

Working with Laika House, the production brought this story to life over the course of eight months, meticulously handcrafting every element of the spot. Every effect, every visual detail, was created in-camera, using only practical special effects to capture the authenticity and care that go into each bottle.

The result is a film that doesn’t just tell the story of Cuervo’s history, it immerses viewers in it, letting them feel the dedication, skill, and artistry that have defined the brand for more than two centuries.